| Notes |
- Social Security Applications and Claims, 1936-2007
Name: Frederick Mitchell Hoar
[Frederick M Hoar] SSN: 033186623 Gender: Male Race: White Birth Date: 17 Jun 1926 Birth Place: Beverly Esse, Massachusetts Father Name: Adon R Hoar Mother Name: Gladys Copp Death Date: 2 Jan 2004 Type of Claim: Original SSN. Notes: Oct 1942: Name listed as FREDERICK MITCHELL HOAR; 12 Feb 2004: Name listed as FREDERICK M HOAR
[[HOAR, Frederick M. -- Of Palo Alto, at rest in Palo Alto January 2, 2004. Husband of Sheila J. Hoar of Palo Alto. Father of Cheryl Ann Hoar of Mockville, NC, Deborah Marie Clifford of Venice, CA, Donna Lee Hoar-Bletterman of Inverness, CA and Jocelyn Eve Hoar of San Francisco. Brother of Robert C. Hoar of Wakefield, MA. Grandfather of Devin Bletterman and Brittany Hoar. A native of Beverly, Massachusetts. Friends are invited to attend services Friday, January 9, 2004 at 3:00 p.m. at St. Albert the Great Catholic Church, 1095 Channing Ave., Palo Alto. Arrangements under the direction of the MENLO PARK CHAPEL OF SPANGLER MORTUARIES, 650 Live Oak Ave., Menlo Park. Donations to the VA Hospice Care Center Building 100, Ward 2C, VA Palo Alto Health Care System, 3801 Miranda Avenue, Palo Alto, CA 94304-1290 preferred. Published in the San Jose Mercury News on 1/6/2004.
Pioneer Silicon Valley PR executive dies
By Therese Poletti and Mary Anne Ostrom
Mercury News Posted on Tue, Jan. 06, 2004
Fred Hoar, one of Silicon Valley's pioneer public relations executives, died Friday after a three-year bout with pulmonary fibrosis. He was 77.
Hoar was a well-known figure in the valley, where he headed communications departments during the early days of such companies as Fairchild Semiconductor and Apple Computer, helping define their strategy and image. Most recently, he taught a class on marketing and branding at Santa Clara University, teaching from a wheelchair until six weeks before his death.
Hoar, who sometimes introduced himself by saying,
Hi, my name is Fred Hoar, that's spelled F-R-E-D,'' always combined humor and zeal to tell stories of Silicon Valley. His enthusiasm was infectious and he was awarded the Extra-Ordinary Faculty Award at the Leavey School of Business at Santa Clara University just last month. He also regularly served as master of ceremonies at many Silicon Valley events, where he could be counted on for a steady stream of jokes that insiders could appreciate.
Fred will always be remembered as a writer and storyteller who captured the people and events of Silicon Valley with his great wit and keen insights,'' said George Scalise, chairman of the Semiconductor Industry Association. Hoar emceed the SIA's annual dinner for 15 years, until the SIA changed the format in 2002.
He was very full of life.''
He made his mark on high-tech public relations as the key man behind the scenes when Apple Computer went public in 1980. He was instrumental in helping define a new industry to Wall Street analysts and investors, who didn't even know what a personal computer was.
Years at Apple
Hoar was at Apple from 1980 to 1984. In 1981, he conceived some of Apple's many well-known ads that he hung in his office for years afterward. After IBM launched its first personal computer in 1981, Apple ran a text ad that said,
Welcome IBM, seriously.''
Regis McKenna, the veteran valley marketing consultant, said Hoar successfully moved in several worlds, helping engineers communicate the significance of their technology during the valley's formative transition in the 1980s.
There were very few people who weren't engineers in the valley. You needed people who could build a bridge between the media and financial communities and the technologists,'' McKenna said.
His work at Apple, recalled valley attorney Larry Sonsini,
was classic.''
When Steve Jobs predicted everyone would own a PC just like everyone owns a bicycle, that was 1980; Fred helped translate that grand vision,'' Sonsini said.
His strength was in communicating and brand building, taking technology and translating it into name recognition. He was an early pioneer, along with Regis McKenna, in that side of the game.''
Hoar came to California from the East Coast. He was born in Beverly, Mass., and earned a bachelor's degree, cum laude, from Harvard University, in American history and literature after serving in the U.S. Navy from 1944 to 1946.
Planned for journalism
He initially planned a career as a journalist and hoped to eventually go to Washington as a columnist. He received a master's degree from the University of Iowa in editorial journalism, and while at graduate school he worked as a stringer for the Associated Press. He had accepted a job at the Boston Herald when he was offered a job teaching journalism at Iowa.
He stayed at Iowa for two years and from there left for California, where he began the first of his corporate jobs, which paid better than journalism. He joined Fairchild Camera and Instrument in 1969, at the dawn of the chip industry in Silicon Valley.
He had several big crises as a Fairchild spokesman, including a hostile takeover battle, where Fairchild ended up being acquired by Schlumberger, a white knight.
Hoar was also worldwide communications director at Raychem, vice president of corporate communications at Genentech and division vice president of public affairs and advertising at RCA.
He was a founding member of the Band of Angels, a Silicon Valley private investment group, and served on the boards of dozens of Silicon Valley start-up companies.
In 1990, he joined Miller/Shandwick Technologies, an international public relations agency, as president of its West Coast division. He was promoted to chairman and retired from Miller/Shandwick in 2002.
When he became more severely ill last year, Hoar began to work feverishly on two books about Silicon Valley, which are now expected to be combined into one, tentatively titled, Shooting Dice.''
On New Year's Eve he was working until 3 a.m. on the book and then it was the next day that he began to fail,'' said Sheila Hoar, his wife of 34 years.
I don't know if he had an inner feeling that he might not have another time to work on it.'' Just as he taught his class at Santa Clara with the help of a portable oxygen tank, he worked even while dying.
The desire to go on and to continue to perform were very important to him. He just wasn't one of those guys who would give up,'' she said.
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Professor Fred Hoar Frederick M. Hoar, a Santa Clara University professor and long-time Silicon Valley public relations and marketing executive, died Jan. 2. He was 77. He is survived by his wife, Sheila, and daughters Cheryl, Deborah, Donna and Jocelyn. Throughout his career, Hoar helped scores of companies develop and promote their brands, many of which subsequently became visible globally. Hoar worked as a public relations and marketing executive at a number of prominent technology companies, including RCA, Fairchild Semiconductor, Apple Computer, and Genentech. At SCU, where he was the dean's executive professor of marketing, Hoar spent the last years of his career teaching marketing and branding courses to undergraduate and graduate students. In December 2003, the University awarded him with the Extra- Ordinary Faculty Award, the highest honor bestowed upon a faculty member at the Leavey School of Business. Hoar was a founding member of the Band of Angels, a Silicon Valley private investment group. Hoar was also active with Junior Achievement and was recently named to the Junior Achievement Business Hall of Fame. In 1999, Hoar was named one of the "Top 100 Most Influential Public Relations People of the 20th Century" by PR Week, a trade publication. He was an avid writer and was in the final stages of completing his memoirs on the birth of Silicon Valley.
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The H600 Project Genealogy DB
1926 - 2004 (77 years)